A big book gets big publicity, and a short trailer (even for a book that can sell itself) can make a huge impact. Arguably the most popular book of 2010 was the final installment of the Millennium Trilogy, The Girl Who Kicked the Hornet’s Nest, by the late Stieg Larsson. The series’ popularity and movie (US version to come December 2011) made for an easy transition to a book trailer.
Besides the fact that the creators took notes from the James Bond franchise, the trailer is an effective use of marketing and added to the trilogy’s hype. The world remains enamored with this series as fans impatiently await a possible future release of Larsson’s half finished final manuscript.
by Lindsey Levinsohn